BMW M (for Motorsport) was created specifically for BMW’s racing program, which was very successful ever since inception . All Motorsport models are tuned by BMW’s private office at the notorious Nürburgring circuit in Germany.
Established in May 1972 with 35 employees, it grew to 400 employees by 1988, and is currently an integral part of BMW’s market presence. The first racing project was BMW’s 3.0 CSL.
After the success of BMW M products like BMW 3.0 CSL in racing venues and the growing market for high performance sports cars, M introduced cars for sale to the public. The first official M-badged car for sale to the public was the M1, revealed at the Paris Motor Show in 1978. The M1, however, was more of a racecar in domestic trim than an everyday driver. The direction of the M cars changed with the 1979 release of the M535i, which was a high performance version of BMW’s popular 5 Series mid-size sedan.
We stock a number of BMW vehicles for hire around London and the UK, take a look at our selection below. All come with a FREE DOORSTEP DELIVERY & COLLECTION SERVICE, as well as a GUARANTEED GOLD VIP SERVICE. We are OPEN 24/7, so please don’t hesitate to get in touch.